Inshore Lures

The new Vudu 6" Shads are made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action Read more

The NEW MirrOdine ® Broken Glass Series feature bright, reflective, broken glass foil inserts, "fish-calling" rattles and natural 3-D eyes to enhance their realism Read more

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Read more

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger many strikes! Read more

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to trigger reactions strikes. Read more

It’s slim-line shape allows for a longer cast, gives more action on the retrieve, and allows to be skipped on top at a slower speed. Read more

The Original Clarkspoon with added flash tape to compliment the bright chrome finish of the spoon. Available in a variety of colors and sizes with matching flash tape / bead color combinations Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Read more

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Read more