Inshore Lures

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Designed in conjunction with elite inshore angler Captain C.A. Richardson, the 6-inch DarterZ features a slender profile and forked tail that mimics needlefish, ballyhoo and sand eels Read more

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Read more

Captain Mack’s Super Spoon is a traditional Lead Core Jigging Spoon that is very effective for most all species of game-fish. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action! Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

While shrimp typically swim forward in a slow motion, they move backwards quickly in sharp, short bursts when frightened or chased--and nothing gets inshore gamefish fired up like the sight of fleeing shrimp! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Read more

The Vudu Weedless comes with a belly style hook configuration which makes it much more weedless than our traditional Vudu Shrimp Read more

These lures can catch anything from freshwater Large Mouth Bass to saltwater Seatrout, Redfish, Flounder and Fluke. Read more