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Soft Lures

Fishbites
Article code 0039
$7.49
in stock
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more
Fishbites
FISH’N STRIPS CRAB
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook
$7.49
Fishbites
Article code 0041
$7.49
in stock
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more
Fishbites
FISH’N STRIPS SHRIMP
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook
$7.49
Hogy
Article code PT63P-BS
$8.99
in stock
The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic Read more
Hogy
Protail 6.5" 3oz Paddle
The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic
$8.99
Hogy
Article code PT61P-BK
$7.99
in stock
The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic Read more
Hogy
Protail 6.5" 2oz Paddle
The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic
$7.99
Tsunami
Article code S27-2-88
$8.99
in stock
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more
Tsunami
Holographic Swim Shad
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes..
$8.99
Savage Gear
Article code 2563
$8.99
in stock
This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more
Savage Gear
PULSE TAIL MULLET LB 4"
This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters.
$8.99
Savage Gear
Article code 2577
$13.99
in stock
This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more
Savage Gear
Pulse Tail Mullet Line Thru 6"
This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters.
$13.99
Bass Assassin
Article code SSA25380
$4.99
in stock
The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action! Read more
Bass Assassin
Sea Shad 4" & 6″
The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action!
$4.99
Fishbites
Article code 0087
$6.09
currently unavailable online
Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more
Fishbites
LONGER LASTING E-Z SHRIMP
Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt.
$6.09
Fishbites
Article code 0080
$5.99
in stock
E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more
Fishbites
FAST ACTING E-Z SHRIMP
E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long.
$5.99
Fishbites
Article code 0091
$6.09
in stock
Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Read more
Fishbites
FAST ACTING E-Z SQUID - Pink
Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z baits can be used on a bare hook or as a trailer on a jig or skirt.
$6.09
Fishbites
Article code 0100
$6.49
in stock
All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more
Fishbites
LONGER LASTING E-Z FLEA
All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long.
$6.49
Fishbites
Article code 0063
$5.99
in stock
E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more
Fishbites
FAST ACTING E-Z CLAM - Flesh
E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long.
$5.99
Z-Man
Article code SPG3-84PK5
$4.99
currently unavailable online
Anglers seeking to mimic deep-bodied inshore forage like menhaden, pinfish, threadfin, pilchards, croakers, or shad make the Scented PogyZ their go-to bait. Read more
Z-Man
Scented PogyZ 3" Swimbait 5pk
Anglers seeking to mimic deep-bodied inshore forage like menhaden, pinfish, threadfin, pilchards, croakers, or shad make the Scented PogyZ their go-to bait.
$4.99
Storm
Article code CMT04CPP-18J
$4.99
currently unavailable online
The Jig Head is designed for targeting deeper weed pockets. Allow the bait to rest on bottom where the quivering tail action entices even the wariest of fish. Read more
Storm
360GT Manta Tail Jig
The Jig Head is designed for targeting deeper weed pockets. Allow the bait to rest on bottom where the quivering tail action entices even the wariest of fish.
$4.99
Storm
Article code CMT05NP-18H
$4.99
in stock
Rig with a Weighted Swimbait Hook and use a twitching retrieve to glide and change directions like a fleeing baitfish. Read more
Storm
360GT Manta Tail Hook
Rig with a Weighted Swimbait Hook and use a twitching retrieve to glide and change directions like a fleeing baitfish.
$4.99
Storm
Article code CM04MGR-14J
$4.99
in stock
Swimming on retrieve and fall with a tight body roll and quick paddling cadence, the tail offers the option to cut or remove the “tail tendon” for a wider tail action. Read more
Storm
360GT Mangrove Minnow Jig
Swimming on retrieve and fall with a tight body roll and quick paddling cadence, the tail offers the option to cut or remove the “tail tendon” for a wider tail action.
$4.99
Storm
Article code CM04AGL-18H
$3.99
currently unavailable online
Swimming on retrieve and fall with a tight body roll and quick paddling cadence, the tail offers the option to cut or remove the “tail tendon” for a wider tail action. Read more
Storm
360GT Mangrove Minnow Hook
Swimming on retrieve and fall with a tight body roll and quick paddling cadence, the tail offers the option to cut or remove the “tail tendon” for a wider tail action.
$3.99