Soft Lures

The Storm 360GT Searchbait™ takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance. Read more

Swimming with a slow body roll and exaggerated tail swing, this shad profile bait can be customized by cutting or removing the “tail tendon” for a wider tail action. Read more

Swimming with a slow body roll and exaggerated tail swing, this shad profile bait can be customized by cutting or removing the “tail tendon” for a wider tail action. Read more

The Jig head works extraordinarily well for probing the bottom or fishing with a lift and drop technique. Belly and back slots for easy rigging and maximizing hook gap. Read more

A great choice for the classic jerkbait fishing technique, the Trick Tail glides and changes direction like a fleeing baitfish. Read more

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Read more