Inshore Lures

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more

Swimming with a slow body roll and exaggerated tail swing, this shad profile bait can be customized by cutting or removing the “tail tendon” for a wider tail action. Read more

The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Read more

The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic Read more

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

Based on a scan of a real snake. The perfect baby snake imitation with a realistic swimming topwater action. Read more

Excelling at scenarios where predatory fish are feeding on crustaceans, the Duratech crab delivers Hyper-realistic details Read more

Fish the depths of the ocean targeting giant halibut, cod , ling, and anything that prowls the depths. Ultra strong jig hook means fish stay hooked from the bottom to the surface. Read more

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Read more

Spoons have long enjoyed a high rank among fishing lures; and for good reason, as their user-friendly design, forage mimicking form and inherently attractive motion offer dependable performance Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more