From its oversized paddle tail and full-body roll to a design that activates at crawl speeds, the Dozer is built to move water and trigger strikes whe...More
From its oversized paddle tail and full-body roll to a design that act...
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that he...More
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of t...
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that he...More
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of t...
Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro...More
Take one of the most time-tested inshore saltwater bait shapes, add ou...
The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ...More
The ChatterShad™ is a dynamic ChatterBait® trailer with a slim bait...
A first of its kind crab imitation, the Kicker CrabZ™ accurately imitates a sideways swimming crab--the exact action that's hotly pursued by redfish...More
A first of its kind crab imitation, the Kicker CrabZ™ accurately imi...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and f...More
Berkley PowerBait makes novice anglers good and good anglers great! Be...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba...More
The extreme scent dispersion of Gulp!® expands the strike zone allowi...
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with ...More
Cull up with the Berkley PowerBait® CullShad. Taking shallow water sw...
The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to t...More
The Saltwater PowerBait® CullShad is the next level paddletail soft b...
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their de...More
Fish’n Strips® tough consistency make them the perfect bait for sur...
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their de...More
Fish’n Strips® tough consistency make them the perfect bait for sur...
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foi...More
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast,...
Designed in conjunction with elite inshore angler Captain C.A. Richardson, the 6-inch DarterZ features a slender profile and forked tail that mimics n...More
Designed in conjunction with elite inshore angler Captain C.A. Richard...
Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or s...More
Just cut it, hook it and cast it. All you need is sharp scissors. How ...
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