Inshore Lures

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech Read more

A first of its kind crab imitation, the Kicker CrabZ™ accurately imitates a sideways swimming crab--the exact action that's hotly pursued by redfish and other inshore predators. Read more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor Read more

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Cast and retrieved or dropped and pumped, BULL STEEL emits a sonic typhoon that fish can hear from afar. Read more

The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action.  Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

Designed in conjunction with elite inshore angler Captain C.A. Richardson, the 6-inch DarterZ features a slender profile and forked tail that mimics needlefish, ballyhoo and sand eels Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action! Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more