Inshore Lures

The C.A.L. Jerk Bait is available in two sizes - 4” forktail and 5.5” diamond tail. They may be fished topwater or sub-surface. Read more

The durability and versatility of the D.O.A. shrimp is still "the gold standard" in artificial lures. From freshwater Bass to saltwater Redfish tournaments Read more

The popular MirrOdine® and MirrOdine ® XL are now available in Mullet, Pilchard, Pinfish and Shad profiles. Trout, Redfish, Snook, Bass, Tarpon and more... Read more

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Read more

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Read more

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Read more

Yo-Zuri's Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. 3 sizes, 14 colors Read more

This lure produces a brilliant shine that reflects like facets of a diamond, flashing in all directions, attracting fish from far distances. Read more