Inshore Lures

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Read more

The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. Read more

The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. Read more

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

These lures can catch anything from freshwater Large Mouth Bass to saltwater Seatrout, Redfish, Flounder and Fluke. Read more

The C.A.L. Jerk Bait is available in two sizes - 4” forktail and 5.5” diamond tail. They may be fished topwater or sub-surface. Read more

The durability and versatility of the D.O.A. shrimp is still "the gold standard" in artificial lures. From freshwater Bass to saltwater Redfish tournaments Read more

The Madscad 95 is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start retrieve creates an erratic swimming  action that fish simply cannot resist. Read more

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Read more

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Read more

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Read more

Yo-Zuri's Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. 3 sizes, 14 colors Read more