Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that he...More
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of t...
A first of its kind crab imitation, the Kicker CrabZ™ accurately imitates a sideways swimming crab--the exact action that's hotly pursued by redfish...More
A first of its kind crab imitation, the Kicker CrabZ™ accurately imi...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and f...More
Berkley PowerBait makes novice anglers good and good anglers great! Be...
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with ...More
Cull up with the Berkley PowerBait® CullShad. Taking shallow water sw...
The Original Clarkspoon with added flash tape to compliment the bright chrome finish of the spoon. Available in a variety of colors and sizes with ma...More
The Original Clarkspoon with added flash tape to compliment the bright...
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their de...More
Fish’n Strips® tough consistency make them the perfect bait for sur...
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their de...More
Fish’n Strips® tough consistency make them the perfect bait for sur...
Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunt...More
Based off the 3D scan of a real mullet. This innovative swimbait looks...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait...More
The extreme scent dispersion of Gulp! expands the strike zone allowing...
Designed in conjunction with elite inshore angler Captain C.A. Richardson, the 6-inch DarterZ features a slender profile and forked tail that mimics n...More
Designed in conjunction with elite inshore angler Captain C.A. Richard...
Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every...More
Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwate...
This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance a...More
This topwater bait features an exclusive design that radically alters ...
The durability and versatility of the D.O.A. shrimp is still "the gold standard" in artificial lures. From freshwater Bass to saltwater Redfish tourna...More
The durability and versatility of the D.O.A. shrimp is still "the gold...
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