Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and f...More
Berkley PowerBait makes novice anglers good and good anglers great! Be...
The Original Clarkspoon with added flash tape to compliment the bright chrome finish of the spoon. Available in a variety of colors and sizes with ma...More
The Original Clarkspoon with added flash tape to compliment the bright...
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their de...More
Fish’n Strips® tough consistency make them the perfect bait for sur...
Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their de...More
Fish’n Strips® tough consistency make them the perfect bait for sur...
Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunt...More
Based off the 3D scan of a real mullet. This innovative swimbait looks...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait...More
The extreme scent dispersion of Gulp! expands the strike zone allowing...
Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy con...More
Long Cast Minnow boasts extremely efficient casts that serve land-base...
Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or s...More
Just cut it, hook it and cast it. All you need is sharp scissors. How ...
Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the mar...More
Our top-selling bait worldwide, MinnowZ replicate the look, action and...
Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out t...More
Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If y...
Yo-Zuri's Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. 3 sizes...More
Yo-Zuri's Crystal 3D Minnow’s patented and proprietary Internal 3D ...
From its oversized paddle tail and full-body roll to a design that activates at crawl speeds, the Dozer is built to move water and trigger strikes whe...More
From its oversized paddle tail and full-body roll to a design that act...
The Plank series by Madd Mantis is a high-performance lure engineered for anglers who demand versatility and durability. Designed with an aerodynamic ...More
The Plank series by Madd Mantis is a high-performance lure engineered ...
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with ...More
Cull up with the Berkley PowerBait® CullShad. Taking shallow water sw...
The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to t...More
The Saltwater PowerBait® CullShad is the next level paddletail soft b...
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