Johnny’s Drift’n Crab is built to fool the fish that matter. Designed to look like a drifting pass crab riding an outgoing tide, it sits naturally...More
Johnny’s Drift’n Crab is built to fool the fish that matter. Desig...
Spoons have long enjoyed a high rank among fishing lures; and for good reason, as their user-friendly design, forage mimicking form and inherently att...More
Spoons have long enjoyed a high rank among fishing lures; and for good...
The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in...More
The Hydro Monster Shot is the most versatile hard bait on the market....
Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro...More
Take one of the most time-tested inshore saltwater bait shapes, add ou...
A first of its kind crab imitation, the Kicker CrabZ™ accurately imitates a sideways swimming crab--the exact action that's hotly pursued by redfish...More
A first of its kind crab imitation, the Kicker CrabZ™ accurately imi...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba...More
The extreme scent dispersion of Gulp!® expands the strike zone allowi...
Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out t...More
Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If y...
The Chug Norris 72 doesn’t just sit on the water, the water sits under it. Proven on the toughest saltwater fish, it now dominates freshwater topwat...More
The Chug Norris 72 doesn’t just sit on the water, the water sits und...
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that he...More
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of t...
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foi...More
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast,...
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that he...More
Big fish break weak gear...the Sumo Shrimp fixes that. Every part of t...
The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ...More
The ChatterShad™ is a dynamic ChatterBait® trailer with a slim bait...
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