Inshore Lures

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

The TroutTrick is absolutely deadly not just on spotted seatrout, but also redfish, flounder, stripers, bass, and more! Read more

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Read more

The Madscad 95 is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start retrieve creates an erratic swimming  action that fish simply cannot resist. Read more

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Read more

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Read more

Yo-Zuri's Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. 3 sizes, 14 colors Read more

It’s slim-line shape allows for a longer cast, gives more action on the retrieve, and allows to be skipped on top at a slower speed. Read more

The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action.  Read more

The Original Clarkspoon with added flash tape to compliment the bright chrome finish of the spoon. Available in a variety of colors and sizes with matching flash tape / bead color combinations Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

Excelling at scenarios where predatory fish are feeding on crustaceans, the Duratech crab delivers Hyper-realistic details Read more

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Read more

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more