Collection

This lure has an amazing cycle of catching the water to dive into a wake and pop out with a tremendous splash. Read more

The Beluga can be fished in a variety of sea conditions from flat to rough waters. One of a kind design with multiple species application for Mahi, Wahoo, Tuna, & Marlin Read more

The Only Lure Storage Solution designed to carry rigged 220 and 200 model DTX minnows and 200 and 240 size Madmacs.  Read more

Riptide 105 Fast Sink, Ideal for species like Striped Bass, Tuna, Yellowtail, Tarpon, Mahi Mahi, Kingfish, and more Read more

The MADMACS 200mm - 8" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Read more

The MADMACS 240mm - 10" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 15kn when rigged correctly. Read more

The ultimate offshore trolling bait. Super High Speed Trolling from 5kn - 20kn troll speed with no weight. Features Pat. Pending Autotune System, full internal Metal Matrix Plate System Read more

An amazing casting and trolling bait. Cast it at Tuna, Striped Bass, Grouper or Yellowtail all day. Slow trolled at even 2mph behind a kayak or at up to 6-8kn for kingfish and yellowtail. Read more

The Madscad 95 is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start retrieve creates an erratic swimming  action that fish simply cannot resist. Read more

The DTX 220 LRS has been built to withstand the toughest predators in the Ocean, and is ideal for Wahoo, Tuna, Mahi Mahi, Marlin, Mackerel and any other predatory pelagic fish. Read more

DTX Minnow 8" -  Dives to 40ft at up to 12kn troll speed and Guaranteed to swim straight thanks to the Patent Pending Autotune system. Super Strong Full wire Construction.  Read more

It is designed to flutter and flash on the drop to mimic a wounded baitfish. Ideal for big tuna and all pelagics Read more

It is designed to flutter and flash on the drop to mimic a wounded baitfish. Ideal for big tuna and all pelagics Read more

Jigging Assist Hook packets feature 3 hooks per packet for all sizes. Super Strong BKK hooks fitted to durable dyneema cord. Read more

It is designed to flutter and flash on the drop to mimic a wounded baitfish. Ideal for big tuna and all pelagics Read more

The NEW MirrOdine ® Broken Glass Series feature bright, reflective, broken glass foil inserts, "fish-calling" rattles and natural 3-D eyes to enhance their realism Read more

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Read more

Paying tribute to a sleepy island about 8 miles south of Bimini — once the infamous hideout of Blackbeard the Pirate — Cat Cay is known as the birthplace of another legend: Bluefin tuna fishing. Read more