Collection

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod Read more

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

MOVEVENT DYNAMIC LIFE JACKET - YELLOW • Mesh ventilation in front and back for breathability • Mesh panel in back to accommodate most canoe and kayak seats Read more

A/M-24 REARMING KIT - GREY 24 gram CO2 cylinder with 1/2" thread Green indicator clip Yellow water soluble bobbin Read more

Adjustable neoprene shoulders • Reflective piping on shoulders for increased visibility • Contoured lower back foam fits to body Read more

Low profile, paddle specific foam design, Six adjustment straps to cinch vest up for a snug fit Read more

Convenient webbing grab straps for aid in throwing during rescue and double as convenient carry handles Read more

Convenient webbing grab straps for aid in throwing during rescue and double as convenient carry handles Read more

Onyx inflatable life jackets and belt packs are ultra-safe, low-profile, extremely comfortable and inflate one of two ways: either automatically or manually Read more

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. Read more

This lure is a companion trolling lure to the Mack Stick Deep Diver billed/bibbed lures.  In this form the lure is to run fast and straight from 6-15 knots.  Read more

The Savage Gear Squish is a center balanced jig that moves erratically sideways through the water column to keep the bait in a fish’s strike zone longer. Read more

The TroutTrick is absolutely deadly not just on spotted seatrout, but also redfish, flounder, stripers, bass, and more! Read more

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Read more

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. Read more

The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. Read more

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more