Blue Water Candy Lures started as a dream of a commercial fisherman, Captain Jodie Gay, along with his wife Terry in 2001. Blue Water Candy continues to design and provide popular fishing lures for anglers all over the world. Thanks to their vision and the input of their long list of commercial fishermen and guide community, the company now offers over 5000 different lure options and specializes in custom orders.

The same passion that started the company can still be seen and felt today with the Gay/Weaver family’s presence at tackle shows and other events. It’s a long way from that first lure that was sold to a Wilmington, NC tackle shop in 2001. It’s a business built on quality, customer service, family, and the love of fishing.