Inshore Lures

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

Spoons have long enjoyed a high rank among fishing lures; and for good reason, as their user-friendly design, forage mimicking form and inherently attractive motion offer dependable performance Read more

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

Designed in conjunction with elite inshore angler Captain C.A. Richardson, the 6-inch DarterZ features a slender profile and forked tail that mimics needlefish, ballyhoo and sand eels Read more

Captain Mack’s Super Spoon is a traditional Lead Core Jigging Spoon that is very effective for most all species of game-fish. Read more

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Read more

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

Cast and retrieved or dropped and pumped, BULL STEEL emits a sonic typhoon that fish can hear from afar. Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action Read more

While shrimp typically swim forward in a slow motion, they move backwards quickly in sharp, short bursts when frightened or chased--and nothing gets inshore gamefish fired up like the sight of fleeing shrimp! Read more