Inshore Lures

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

The Original Clarkspoon with added flash tape to compliment the bright chrome finish of the spoon. Available in a variety of colors and sizes with matching flash tape / bead color combinations Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Impersonating finger mullet—the most prolific inshore forage species—with uncanny realism, the Mulletron’s true-to-life profile and wedge-shaped tail is a surefire addition to any skinny water angler’s arsenal. Read more

A first of its kind crab imitation, the Kicker CrabZ™ accurately imitates a sideways swimming crab--the exact action that's hotly pursued by redfish and other inshore predators. Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. Read more

The new Vudu 6" Shads are made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action Read more

The NEW MirrOdine ® Broken Glass Series feature bright, reflective, broken glass foil inserts, "fish-calling" rattles and natural 3-D eyes to enhance their realism Read more

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Read more

This lure produces a brilliant shine that reflects like facets of a diamond, flashing in all directions, attracting fish from far distances. Read more

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger many strikes! Read more