Inshore Lures

Based On 3D Scans From A Real Shrimp, Specially Designed Tail For Life Like Kicking Action, The Tail Section Is Infused With A Nylon Mesh For Increased Durability. Read more

The new Vudu 6" Shads are made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

These lures can catch anything from freshwater Large Mouth Bass to saltwater Seatrout, Redfish, Flounder and Fluke. Read more

It’s slim-line shape allows for a longer cast, gives more action on the retrieve, and allows to be skipped on top at a slower speed. Read more

Regardless of which design you choose, when you choose Aqua Dream you know you’re getting the “best damn spoon on the flats.” Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

Cast and retrieved or dropped and pumped, BULL STEEL emits a sonic typhoon that fish can hear from afar. Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

Excelling at scenarios where predatory fish are feeding on crustaceans, the Duratech crab delivers Hyper-realistic details Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

Captain Mack’s Super Spoon is a traditional Lead Core Jigging Spoon that is very effective for most all species of game-fish. Read more

Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy conditions Read more

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more