Collection

Built on the legendary platform of the Fathom II Lever Drag reels, the PENN Fathom™ Electric powers your game to the next level. Read more

The power house for deep dropping up to 1500 feet with 120 lb. braided line. Matches perfectly with Saltiga®-G Dendoh Style Deep Drop Rods. and Kite Rods. Read more

When it comes to precision angling and conquering the depths, the Seapower 800 stands as a proven performer. Read more

5 Velcro separated compartments and a buckle latch top that can be opened to allow anglers to organize tackle to fit their specific needs. Read more

Cast and retrieved or dropped and pumped, BULL STEEL emits a sonic typhoon that fish can hear from afar. Read more

Get ready to trigger the bite and land your next big catch with the JAW Lures tandem lure—pre-rigged and precision-crafted for anglers who demand results! Read more

Turn up the action and boost your catch with this expertly crafted, high-performance trolling lure! Read more

Get ready to trigger the bite and land your next big catch with the JAW Lures tandem lure—pre-rigged and precision-crafted for anglers who demand results! Read more

It’s slim-line shape allows for a longer cast, gives more action on the retrieve, and allows to be skipped on top at a slower speed. Read more

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. Read more

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. Read more

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast, or even trolled. Read more

The DTX 8” Minnow can be trolled at over 12 knots and will reach a maximum depth of over 40ft+ when trolled at 8-10 knots and 80-100yds. Ideal for the toughest predatory fish like Tuna, Wahoo, Mackerel and Mahi Read more

The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action.  Read more

This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape and hydrodynamic design. Read more

This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape and hydrodynamic design. Read more

The DTX MINNOW 180 HEAVY DUTY is a revolution in trolling minnows, with an 18+ knots troll speed and capable of diving 10-12ft it in a class of its own. Read more

A Squid Vibe. Yes, it's a world first that catches every species!
There has never been a lure that can do what the Squidtrex™ does. Whether it's 2ft or 1200ft, choose a size and go! Read more