Collection

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Read more

Keeps your hooks in top notch condition in the field with this convenient hook sharpener. Neck lanyard keeps it ready for quick honing to ensure premium penetration into tough fish. Read more

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. Read more

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Read more

This combo of line straightener/cleaner quickly dries fly lines and straightens leaders. Read more

This kit contains flies with varying weights, colors, sizes, and weed guards to ensure that fishing the the flats is successful. Read more

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action Read more

While shrimp typically swim forward in a slow motion, they move backwards quickly in sharp, short bursts when frightened or chased--and nothing gets inshore gamefish fired up like the sight of fleeing shrimp! Read more

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm Read more

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake Read more

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Read more

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. Read more

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass Read more

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The V-SHARP® CLASSIC II uses two high quality, 325 grit diamond rods that sharpen the blade on both sides simultaneously using calibrated Spring Tension. Ideal for Kitchen, Fillet, Hunting and most other flat-blade knives. Read more