Collection

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action! Read more

The newest innovation from Bass Assassin! Our jigheads feature top of the line Mustad Needlepoint Wide Gap hooks. The lifelike head gives the illusion of a bait fish. Read more

Features a unique Japanese Slow Jigging design. The unique fall and action entices predatory gamefish to react and attack.  Read more

The Jr Ilander has the same great fish-catching characteristics as the World Famous Ilander® (IL400) just smaller in size and weight. Ideal when sea conditions are calm Read more

This revolutionary head design channels water and air through the head and disperses it around the lures' skirt. The result is outstanding performance Read more

This lure's unique head design allows water to pass through it and out the gills located behind the natural 3-D eyes. Creates exceptional spray and smoking characteristics Read more

Ilander, One of the finest all-purpose offshore trolling lures made today. World renowned among tournament fishermen as a “fish producer”. Ideal for Marlin, Sailfish, Wahoo, Tuna Read more

On the cutting edge, The Culprit® Worm outperforms all others, catching more and bigger bass. The unique “kicking” tail and proven colors give you the extra edge. Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more

E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

Secure support for electric trolling motor shafts while traveling either on the water or on the trailer. Avoid damage to your electric trolling motor by adding this useful RAILBLAZA accessory to your boat. Read more

Upgrade your Jonny Boats Bass 100 experience and get there faster with the Jonny Pod Fixed Trolling Motor paired with the Beaver Tail Rudder Kit Read more

Go easy on your back and boat by utilizing the Jonny Trolley! This simple to install and remove, yet highly effective trolley system for helping you get your Bass 100 from your vehicle to your launch point. Read more

The 3.5 lb (1.5 kg) galvanized steel anchor features four 6-inch tines that fold out of the way while stored for space maximization and easily release when ready for use. Read more

Anchor with ease using the Vibe Anchor Pole. A simple, dependable solution for anchoring your kayak. Shallow Water Anchors are lightweight, easy to install and slide quietly into the water so they won’t scare the fish away. Read more

K-Hook (Inshore Slam) is designed similar to the old Kahle style bait hooks. They are ideal for rigging all types of shrimp, crabs, minnows, worms, and other types of baitfish. Read more

Gorilla Light bait hooks are a lighter version of our Gorilla hooks for a more natural presentation. Use for rigging smaller live baits like anchovies, or natural baits Read more