Collection

The unique shape and original design of the Ridgeback creates an exciting new jig action. It can be worked as a slow pitch jig with a flick of the rod tip, or worked fast as a high speed jig. Read more

The Streaker  is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased water movement. Read more

Vertical jigging for pelagic and bottom dwelling gamefish is extremely effective and popular. The only downfall to knife and butterfly jigs is how quickly they can move through the strike zone before a fish can react. Read more

Excelling at scenarios where predatory fish are feeding on crustaceans, the Duratech crab delivers Hyper-realistic details Read more

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Read more

The Savage Gear 3D Octopus sports a full set of lifelike tentacles, realistically molded lead head and bubble-catching ribbed surface to further mimic the dynamics of a living creature. Read more

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

Spoons have long enjoyed a high rank among fishing lures; and for good reason, as their user-friendly design, forage mimicking form and inherently attractive motion offer dependable performance Read more

Shiny tinsel skirt perfect for all striking fish - Works great at slow boat speeds (4-6 knots) - A must for kingfish and works great on sailfish, dolphin, and tuna Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

All Stainless Steel Construction, with a nickel black finish. Super strong breaking strength in a compact size. Read more

All Stainless Steel Construction, with a nickel black finish. Super strong breaking strength in a compact size. Read more

KROK stainless ball bearing swivels with snap are manufactured with a dual rotation feature. The ALL stainless steel construction combined with a machined one piece body Read more

KROK stainless ball bearing swivels with snap are manufactured with a dual rotation feature. The ALL stainless steel construction combined with a machined one piece body Read more

KROK stainless ball bearing swivels are manufactured with a dual rotation feature. The ALL stainless steel construction combined with a machined one piece body Read more

All Stainless Steel Construction Snap Swivels, the Krok snap is designed to enforce the superior breaking strength of the stainless steel swivel while reducing the overall size of the components. Read more

KROK stainless ball bearing swivels are manufactured with a dual rotation feature. The ALL stainless steel construction combined with a machined one piece body creates an unequaled strength to size ratio. Read more