Collection

The Battle®IV combines our proprietary CNC Gear™ Technology, proven HT-100™ carbon fiber drag system, and a Full Metal Body to deliver a reel built to withstand the force of big fish. Ranging in size from 1000 to 10000 Read more

Saltwater anglers choose the PENN® Fierce® IV spinning reels because they want a platform that gets the job done. Read more

The PENN® Battle® III is now stronger, smoother, and more durable than ever before. By matching our proprietary CNC Gear™ Technology, HT-100™ carbon fiber drag system Read more

20% OFF ONLINE ONLY!  - ENTER SAVE20 at check out!! Read more

Our 14" S5 Toad in UV Reactive green!! This is a phenomenal bait in the short or long. Lots of smoke and commotion on its cycle.
Recommended with the S5 Stiff Rig Read more

20% OFF ONLINE ONLY!  - ENTER SAVE20 at check out!!

Imperium Octo Vent Trolling Lure Read more

Imperium's newest wahoo lure!!! This 12" bait is incredible to run up top, weighted, high speed, or normal speed. Read more

The Armored S5 Talos is a wahoo killer. Can be run in any position, regular speed, or high speed. Made From a solid bar of 6160 aircraft grade aluminum and then anodized for maximum toughness. Read more

15% OFF!!! Big enough for a whole day of paddling and relaxing on the water, while keeping drinks ice cold or piping hot depending on your beverage of choice. Read more

For many inshore & light tackle anglers across the  USA, the Certate has been the gold-standard of compact but strong spinning reel design. Read more

316 solid stainless internal rod, activated by the trigger that knocks the stainless dart out of the tube and forcing the dart to turn 90 degrees and permanently attaching hook to the bait Read more

Sharpened stainless point allowing for quick and easy penetration threw the fishes nose or desired area of penetration Read more

Recommended for smaller baits and paired with a ringer swivel #3 or #4 to get that 360-degree better hook-up ratio that ringer swivel provides Read more