Collection

The Nautilus grabs its prey and simply doesn’t let go. This hook can be used for live bait or chunk bait presentations and has proven its strength over countless fish Read more

Yo-Zuri Topknot Fluorocarbon Leader material is the newest product from Yo-Zuri.. The TopKnot Leader—Natural Clear—is Abrasion Resistant and Super Durable which maintains its clarity even after extended use. Read more

Hard polymer release knife features durable fixed blade, recessed location and zip tie holes for pole mounting. Read more

This streamlined low drag head with balanced cone shaped insert really settles into its comfort zone at fast speeds even in excess of 18-knts. Read more

How could we improve upon a wildly popular industry-standard live bait cooler? First, we replaced the standard hang tray with an all-new pull net Read more

Meet the Dock Hangout 270. Whether you're floating down a lazy river, chilling on the lake, or rafting up for a party Read more

Tough inside and out, the Camino® 35 Carryall features deployable dividers and two interior zippered pockets. Read more

The Hopper® M20 Soft Cooler allows you to put the day on your back - literally. This hands-free cooler comfortably straps on like a backpack to keep you mobile Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

This classic design is improved with a newly engineered, lightweight, oversized insert that helps the Marlin Darlin dart seamlessly in erratic burst of speed, and white water, sure to draw a strike from monster predators.  Read more

With the name "The Crazy Child" understandably this little guy was designed for those calm days when you need to spice things up a bit. Read more

Featuring a 3D molded eye, the translucent glitter head is paired with a matching traditional lure skirt outer, and holographic Mylar inner that is hard to ignore in the water. Read more

Featuring a concave nose that forces an explosive breach and doorknob shape creating a tight side to side re-entry with big eye effect, this lure is sure to devastate the competition. Read more

The 6 lure meat fish pack is the go to pack for targeting Tuna, Dolphin, Wahoo and even smaller Billfish like whites and sails. Read more

Rigged on 6' of 150# mono with stainless ballyhoo spring, 1/2oz lead, and stainless 7/0 Long shank ballyhoo hook. Read more

Looking for a lure that stays up top and creates some commotion, the Mistress is exactly that lure.
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plunger like push. Read more

Be sure to hold on tight when the Bill Collector comes knocking. A trusty flat nose long taper lure that swims straight with a lazy alternating pop Read more

Similar to our Calico Jack Slant (but with a slightly narrower face profile) the Man-O-War will have a slightly quicker action from surface to bubble trail.  Read more