Collection

Star Brite Rust Stain Remover is the powerful, user-friendly solution for eliminating rust stains on fiberglass, metal, painted surfaces Read more

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger many strikes! Read more

Impersonating finger mullet—the most prolific inshore forage species—with uncanny realism, the Mulletron’s true-to-life profile and wedge-shaped tail is a surefire addition to any skinny water angler’s arsenal. Read more

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech Read more

A first of its kind crab imitation, the Kicker CrabZ™ accurately imitates a sideways swimming crab--the exact action that's hotly pursued by redfish and other inshore predators. Read more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor Read more

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Read more

The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to trigger reactions strikes. Read more

JohnnyJigs TORPEDO slow pitch jigs -Perfect for getting the jig down quickly and making it possible to fish in challenging currents and drift speeds. Read more

These versatile soft bait lures make outstanding all-purpose lures. The smaller size soft head lures are perfect for landing Mahi-Mahi, and the larger size is great for all species. Read more

Sqwithces have become one of the most productive lures fished today. This hand tied high performance lure features a ½ oz lead head inside a 4 ½ inch squid skirt with the right amount of straight nylon hair secured to a non-slip collar. Read more

The X-Rap® Magnum Xplode® has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. Read more

Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Read more

The Original Fishing Short Mossy Oak™ is where two originals join forces. Featuring the original Bottomland print, these 2-way stretch fishing cargo shorts are built for all-day wear and comfort. Read more

The Strike Skort combines comfort and style. It has a stretch woven fabric with an active fit to move with you. Read more

These women’s swim shorts feature a black storm camo print and have all the essentials for a sunup to sundown day. Read more

The Engel Live Bait Pro is a high-quality bait storage system that is designed to keep your live bait fresh and lively for extended periods. Read more