Rapala

The 60" Retractable Ruler will ensure that you always know the length of your catch. Read more

Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price. Measures in both pounds and kilograms. Read more

The new Rapala® Elite Pliers are armed by Cerakote which is a high performance, lightweight coating that protects against abrasion, corrosion & UV rays. Read more

Armed with high performance, lightweight Cerakote® coating which protects against abrasion,corrosion & UV rays. Read more

The X-Rap® Magnum Xplode® has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. Read more

Design delivers 60% more power for cutting large hooks, line & leaders with ease. Carbon steel with nickel plated finish provides extra corrosion resistance Read more

3" Length perfect for baitfish and small species.
Compact handle allows for quick and easy control.
Coil wrist lanyard. Read more

Built to take the abuse of hard hitting fish like blues, tarpon, tuna and wahoo the Rapala Magnum® CountDown® is rigged saltwater tough Read more

Built to take the abuse of hard hitting fish like blues, tarpon, tuna and wahoo the Rapala Magnum® CountDown® is rigged saltwater tough Read more

This heavy-duty, high speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil and distinct high-frequency rattle Read more

This heavy-duty, high speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil and distinct high-frequency rattle Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Read more

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Read more