Soft Lures

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic Read more

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic Read more

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes.. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action! Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more

E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Read more

All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

Anglers seeking to mimic deep-bodied inshore forage like menhaden, pinfish, threadfin, pilchards, croakers, or shad make the Scented PogyZ their go-to bait. Read more

The Jig Head is designed for targeting deeper weed pockets. Allow the bait to rest on bottom where the quivering tail action entices even the wariest of fish. Read more

Rig with a Weighted Swimbait Hook and use a twitching retrieve to glide and change directions like a fleeing baitfish. Read more

Swimming on retrieve and fall with a tight body roll and quick paddling cadence, the tail offers the option to cut or remove the “tail tendon” for a wider tail action. Read more

Swimming on retrieve and fall with a tight body roll and quick paddling cadence, the tail offers the option to cut or remove the “tail tendon” for a wider tail action. Read more