Collection

A top-of-the-line Squid Jig, Yo-Zuri’s Ultra Bait series features 3 sizes, with strikingly brilliant and proprietary internal Hologrpahic Prism Finishes Read more

Yo-Zuri’s Mini Squid Jig series features a strikingly brilliant Holographic Internal Prism Finish. Each Mini Squid Jig contains “Glow-in-the-Dark” belly accents for added brightness, even in the murkiest waters. Read more

Yo-Zuri’s Ultra Lens Aurora Series features a strikingly brilliant Holographic Internal Prism Finish. Yo-Zuri’s proprietary “Dimpled-Lens” body remarkably resembles scales on an injured baitfish. Read more

The Daiwa KO Zakana Super Light Jigging (SLJ) bait is a dynamic performer, showcasing gymnastic moves traveling both up and down in the water column & the tumbling action on the fall. Read more

The Apex Predator Rope Trucker sinks its teeth into tradition and doesn’t let go, fronted by a wide-open shark jaw with jagged teeth clamped around a bold Grundéns logo. Read more

The Fish Fearlessly trucker builds on our We Are Fishing ethos with a simple, uncompromising message that’s been true since 1926. Read more

This popular trucker style cap lets you show your appreciation for life on the water, whether you’re on deck or on the town. Read more

This casual, lower profile fit cap lets you show your appreciation for life on the water, whether you’re on deck or on the town. Read more

The Fish Fearlessly Tee builds on our We Are Fishing ethos with a simple, uncompromising message that’s been true since 1926. Read more

For those who eat, sleep, and breathe fishing - right down to the bone - the Deadstick Tee delivers a bold graphic inspired by Davy Jones’ Locker Read more

The Dead Reckoning Tee revives one of our most iconic graphics with a sharper, darker edge - ushering in a new era of Grundens Davy Jones DNA. Read more

Celebrating the classic gamefish of the pelagic zone, the iconic Billfish and Tuna species are some of the most sought after off-shore tournament fish Read more

Building off our successful EAT series, “Support Local” takes a new spin on an iconic Grundéns art program. Read more

Built ready for action, the Deck-Runner Ankle Boot offers the lightweight comfort and support you love from your everyday sneakers paired with the waterproof protection and durability you expect in rubber deck boots. Read more

The DECK-BOSS™ collection is designed to provide anglers with comfortable performance driven footwear options that will outlast even the longest days on the water. Read more

The Noon t-shirt is made from a 60/40 cotton-poly blend fabric that’s soft, comfortable, and durable to last wear after wear. Read more

The Adapt Hoodie is built with the highly innovative bio-based “Phase Change” fabric, which intelligently reacts to changes in body temperature with dynamic cooling and warming. Read more

The Everyday Stretch shorts are made for everyday activities, on or off the water. These men’s hybrid shorts have a 4-way stretch to maximize comfort Read more