Nomad

The 4" Jerksquid combines the hard-cutting action of a jerkshad with the natural pulse of a squid to create a truly deadly hybrid. Read more

From its oversized paddle tail and full-body roll to a design that activates at crawl speeds, the Dozer is built to move water and trigger strikes when fish are neutral or conditions are tough. Read more

The Chug Norris 72 doesn’t just sit on the water, the water sits under it. Proven on the toughest saltwater fish, it now dominates freshwater topwater fishing. Read more

Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that helps you fish with total confidence. Read more

Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that helps you fish with total confidence. Read more

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. Read more

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. Read more

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast, or even trolled. Read more

The DTX 8” Minnow can be trolled at over 12 knots and will reach a maximum depth of over 40ft+ when trolled at 8-10 knots and 80-100yds. Ideal for the toughest predatory fish like Tuna, Wahoo, Mackerel and Mahi Read more

The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action.  Read more

This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape and hydrodynamic design. Read more

This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape and hydrodynamic design. Read more

The DTX MINNOW 180 HEAVY DUTY is a revolution in trolling minnows, with an 18+ knots troll speed and capable of diving 10-12ft it in a class of its own. Read more

A Squid Vibe. Yes, it's a world first that catches every species!
There has never been a lure that can do what the Squidtrex™ does. Whether it's 2ft or 1200ft, choose a size and go! Read more

Great swimming action and diving depth at slow speeds make DTX85-120 floating models perfect for casting and trolling applications where depth and slow speeds are key to getting strikes. Read more

The SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. Read more

The Gypsea is the classic teardrop shape, ideal for almost all jigging styles. From fast and erratic for mid-water dwelling species like kingfish. Read more

The unique shape and original design of the Ridgeback creates an exciting new jig action. It can be worked as a slow pitch jig with a flick of the rod tip, or worked fast as a high speed jig. Read more